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Behind Heldio

About Heldio

Heldio turns your child into the hero of their own story — lovingly crafted, personally looked after, made in Switzerland.

How Heldio came to be

Heldio grew out of a simple observation: children listen differently when they're inside the story themselves. That idea became a complete platform that turns a single photo into a whole picture book — with your child on every page. Heldio was founded in 2026 by Matthias Rötzer near Basel, Switzerland.

What Heldio does

You upload one photo, pick a story and write a dedication. We illustrate your child consistently across the whole book in a warm watercolor style — as a digital book or a printed hardcover. Best of all: you see the complete book before you pay.

Who's behind Heldio

Heldio is a product of Miraix Creators by M. Rötzer, an independent studio in Allschwil near Basel, Switzerland (UID CHE-255.010.799). We build digital products end to end — from first idea to shipping — including the online shop Kaanela. Learn more about the studio at miraixcreators.com.

What we care about

  • See first, pay after — you never buy sight unseen.
  • Photos are stored exclusively in the EU and deleted automatically after 30 days.
  • Never shared with third parties, never used to train on your photo.
  • A real person stands behind every book — no anonymous support.

Write to us

Questions, wishes, feedback? Write to hello@heldio.ch — you'll get an answer from a human, usually Matthias himself.